Japan–Europe Business Consulting for SMEs

My objective & mission

Nichi-Euro Consulting empowers Japanese and European SMEs to grow internationally. With cultural fluency, multilingual support, and deep business experience, cross-border partnerships become simple and strategic.
In short, I bridge the cultural, linguistic, and logistical gaps between Japanese and European businesses, enabling efficient trade, collaboration, and mutual growth.

About the Founder

I founded NICHI-EURO CONSULTING to support companies navigating the practical and cultural realities of doing business between Japan and Europe, with a focus on building relationships that are effective, durable, and mutually beneficial.

My professional background includes direct experience in diplomacy and cross-border engagement, where discretion, clarity, and judgment are essential. Serving as a Consul required operating across political, legal, and human dimensions, often in complex or sensitive situations. This environment shaped my approach to negotiation and problem-solving, placing long-term trust and reliability above short-term outcomes.

I lived in Japan for over twelve years, including more than six years as a student at Waseda University. This long-term immersion has given me a deep, practical understanding of Japanese and European business cultures and how they differ in communication, decision-making, and expectations. Today, I draw on this experience to help clients conduct negotiations more smoothly and establish partnerships designed to endure beyond a single transaction.

Make it last!

Who I work with?

Japanese small and medium-sized enterprises (SMEs).
European importers/exporters, wholesalers, and distributors.
Trade associations and business accelerators involved in international expansion.

Challenges

Japanese and European SMEs face difficulties finding reliable international partners.
Cultural and language barriers lead to lost opportunities or slow negotiations.
Regulatory differences in trade, labeling, and logistics can overwhelm first-time exporters/importers.

What I help companies do?

I offer a one-stop advisory service for companies navigating cross-border business between Japan and Europe.

B2B matchmaking between Japanese and European companies.
Procurement & sourcing advisory, from supplier identification to negotiation support.
Business interpreting & translation (Japanese / English / Romanian).
On-site company or factory visits and audits across Europe, upon request. (subject to additional fees and travel cost coverage)

Why work with me?

My work is shaped by direct experience in diplomacy, procurement, and intercultural negotiation.

I provide multilingual support in Japanese, English, and Romanian, ensuring clarity and continuity throughout cross-border engagements.

With an on-the-ground understanding of both Japanese and European business cultures, I help align expectations and working styles so collaborations progress smoothly and sustainably.